About this place
Futura's Seoul outpost — a concept store and cultural space presenting the New York-born artist's streetwear and art collaborations in a gallery-inflected retail environment.
Futura (born Leonard Hilton McGurr, 1955) is a New York-born artist who emerged from the late-1970s and early-1980s subway graffiti culture alongside Jean-Michel Basquiat and Keith Haring, and who subsequently built a career at the intersection of fine art, streetwear, and graphic design. His store in Seoul is part of a series of physical retail spaces that double as gallery environments, presenting limited collaborative products alongside prints, originals, and documented works from his long practice.
The Seoul store reflects the city's position as a significant centre for streetwear and hypebeast culture, where the convergence of luxury retail, independent brands, and art-inflected commercial spaces has created one of the world's densest markets for this kind of offering. The Futura Seoul space operates within this context while maintaining the artist's distinctive visual language — the atomus character, the flowing orbital forms — across products, interiors, and artworks.
For visitors engaged with the history of street art and its institutional trajectories, the space offers a rare opportunity to encounter original works and documentation in a dedicated context.
Retail · Concept Store